GSTF Brand Guidelines for Members and Volunteers
The Girl Scout brand is iconic. When people see our trefoil or Girl Scout green, they immediately know we are representing girls of courage, confidence, and character who make the world a better place.
As adult and girl members, and volunteers, we are all responsible for protecting our name, our image, and our brand. It is important for everyone to represent the Girl Scout brand consistently and appropriately.
Below, please find all the brand resources you need for apparel, signage, social media graphics and more!
Getting Started 
Branding 101
Colors & Fonts
Trefoils and Council Logo
About the Trefoil
The Trefoil is the simplest and most potent expression of our brand, and The Trefoil is our Signature. The use of our logo should always ensure our brand voice and Marketing standards. It should be prominently featured when communicating with both internal and external audiences.
Pronunciation: | ˈtrēˌfoil, ˈtrefˌoil |
Trefoil Usage Guidelines (Please read before using the Trefoil)
The Trefoil will play the most important role as the primary logo for Girl Scouts. It is the single visual element that has been with Girl Scouts throughout our entire history. While its form has varied over the years, the essence of its shape has remained the same.
Trefoil Minimum Size: To maintain the integrity of the shape, the Trefoil should never be used smaller than 30px digitally or 0.125 inches in print
Trefoil Color: The Trefoil can be used in white, Girl Scout green, and black.
Trefoil Don’ts:
Because the Trefoil is so recognizable and important to our brand identity, there are many "don'ts" to pay attention to. Elevating our treatment of the trefoil will assure it achieves iconic status.
To get the trefoil, please email customercare@girlscoutsfl.org.
GSTF Logo
- The Girl Scouts of Tropical Florida is the final form of our logo, with all its elements. It should not be reassembled or reproportioned. Only GSUSA can create servicemarks/lockups.
- Whenever possible, the text should be black and the Girl Scout Trefoil should be kept green. If placed on a green background, the Trefoil should reverse to white and all text should remain black. One-color marks are a last resort to be used only when budgets so demand.
- Members should always use the servicemark that includes the council's name.
Please email customercare@girlscoutsfl.org for a copy of our logo.
Language and Wording
Photos & Graphics
Social Media Guidelines
Talking to Media
Custom Shirts, Patches and More
